Graphic design is a many layered discipline that involves balancing colour, weight, proportion, font and texture to produce the right ‘feeling’. Graphic design is at the center of many of our projects. It can take the form of a brand, website, billboard, tshirt or even a shopfront. Find out more about how we use graphic designer below:
Creative Direction
Our creative team manages the visual and conceptual aspects of all Walsh & Beck projects. They ensure that creative aligns with strategy and strikes the right balance between priorities to resonate with audiences.
Brand Development
Our process starts with a comprehensive brand strategy that defines the purpose, values, and mission of a brand. We help clients to determine how their brand relates to target audiences whilst establishing a strong point of difference from competitors.
Logo design and development starts with conceptualisation that aligns with the brand's identity and values. From here we work with clients to iterate these designs to a final brand. Working collaboratively alongside the client we select the typefaces, colors, and symbols that represent the brand effectively. Our design team also helps establish a color palette, communication style guidelines, and provides supporting graphics, illustrations, and animations. Once approved a brand guidelines or ‘standards’ document is developed, detailing the correct usage of all the brand elements and ensuring consistency.
Illustration
Our team employs a range of techniques to create captivating content. Our illustration services include conceptualisation, digital and freehand sketching, and detailed rendering. We collaborate closely with clients to deliver customised visuals that support branding, enhance storytelling, or present complex information.
Animation
We work closely with clients to bring their ideas to life through visually engaging content that effectively communicates messages and resonates with target audiences.
From concept development, scriptwriting and storyboarding, to character design, animation production, and post-production services, animation can help explain complex ideas or issues in a way that audiences can absorb. Depending on the scope of the project, we leverage the skills of both in-house talent and trusted partners.
Digital Marketing
Digital marketing offers organisations the ability to target specific audiences based on demographics, interests, and behaviors, maximising relevance and effectiveness. As a channel it provides insights into campaign performance, enabling optimisation and accountability. We help businesses reach the right audience and optimise their advertising spend using a range of digital marketing techniques, including; email marketing, paid search, display advertising, social media advertising, content marketing, programmatic advertising and retargeting/remarketing.
Our services include development and design of EDM’s (Electronic Digital Mail), social media management, media planning, and search engine optimisation. We assist clients in telling compelling stories that engage with their audiences and grow their online presence. Depending on the scope of the project, we leverage the skills of both in-house talent and trusted partners.