IT companies are not known for taking risks and, for the most part, that’s a good thing.
CT Business Solutions wanted to challenge the idea of what an IT company should look like. They required a brand that was more reflective of the company values and the people that work there - humans.
Our team began this rebrand with a research project to develop a better understanding of what their clients understood about the business. We took this knowledge and developed a brand strategy that encompassed building fitout, vehicles, website, and marketing collateral.
We continue to work closely with the team on their branding requirements and development of their collateral suite.