Justices of the Peace help with certifying documents,witnessing signatures, andcompleting statutory declarations and affidavits - so it was nice to be able to help them with their brand update. We updated the Otago Justices of the Peace visual identity to give the visual mark a more professional, clean and polished approach.
The process started by understanding the existing brand, its relevance and background to the Justices of the Peace Association. Different options and recommendations on colour palettes, typography styles and layout directions were provided. The variety of the new palette can be simplified utilizing tones of deep blues in positive and reverse to communicate the brand across printed and digital touchpoints. The new identity acts as a celebration and a breath of fresh air.