Creative Director:
Paula Hellyer
Project Lead:
Siobhan Dillon
Lead Designer:
Ben Auton
Designers:
Phil McElligott
Daniel Wells
Photography & Video:
Alex Lovell-Smith
There’s something special about Wellington’s Habit Health gym network, and it goes well beyond their standout locations, the saltwater pool, or even the dedicated crew of trainers and staff. There’s a community feel that welcomes newcomers and keeps long-time members coming back.
Our brief was simple: capture that vibe and bring it to life online. We started by documenting the full experience - photographing the spaces, the people, and the moments that make these gyms unique. From there, we built a website designed to feel just as accessible and engaging as the gyms themselves, making it easy for both new and existing members to find what they need.
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