Project Lead
Jo Mohan
Design
Ben Auton, Daniel Wells
The Rabbit Hunter is a historical fiction trilogy written by New Zealand author Christopher Worth. Set in war-torn Greece during the early 1940s, the series follows a group of Kiwi soldiers as they navigate the unfolding Battle of Greece, followed by the airborne invasion of Crete. The books’ compelling storytelling and has gained readership locally and internationally.
Christopher first approached us ahead of the third book’s launch. Our work together has focused on strengthening The Rabbit Hunter’s digital presence and developing marketing campaigns that introduce the trilogy to new readers while continuing to engage existing readers.
We’ve supported Christopher with a website refresh including improved navigation and content to create a clearer and more sales focused experience for visitors. We have also provided ongoing marketing support, digital campaign management, content planning, and creative development, helping expand The Rabbit Hunter series’ audience into Australia and the United Kingdom. Through this ongoing partnership, Christopher has raised the profile of The Rabbit Hunter series and built a steady, long term marketing approach for his future work.
“The creativity and quality of what you produce has been truly impressive, exceeding my early hopes for the relationship. I also appreciate being able to pick up the phone and get in touch whenever I need to.” Christoper Worth.
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